PLTW Brand Guidelines
We are a dynamic and engaging brand that maintains a lighthearted approach. However, we are committed to upholding high standards of quality. You can find some guidelines and resources below to get you started working with the Project Lead The Way brand.
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PLTW Program Icons & Branding
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PLTW Launch (PreK–5)
Empower students to unlock a love of lifelong learning and build on their potential through hands-on discovery.
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PLTW Launch (Grades 6–8)
Lead students through the discovery of new paths and possibilities they can look forward to in high school and beyond.
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PLTW Algebra 1 Advantage (Grades 6–12)
Immerse students in real-world challenges through dynamic investigations, problems, and projects that showcase the practical applications of Algebra.
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PLTW Computer Science (Grades 9–12)
Push students to think differently and become creators, not just users, of the technology around them.
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PLTW Biomedical Science (Grades 9–12)
Inspire students to tackle anything from wellness to controlling a global pandemic before even graduating high school.
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PLTW Engineering (Grades 9–12)
Challenge students to step into the role of today’s engineers and make the leap from dreamer to doer.
Co-Branding Lock-Ups
If you are a PLTW partner or school, please adhere to these guidelines when aligning your exceptional brand with ours.
For longer logos
For SQUARE logos
Photography and B-Roll
Our brand photography should capture the genuine emotions and experiences of students and teachers engaging with the PLTW curriculum. Images should highlight students and teachers utilizing the equipment and materials integrated into our curriculum.
